Guide Strategic Communication: Origins, Concepts, and Current Debates

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May be repeated for credit. Prerequisite: Approval of instructor. Research conducted under the direction of faculty member in the department of communication.


May be repeated 3 times for credit. Prerequisites: GPA 2. Historical and critical evaluation of rhetorical theory from the classical era to the contemporary period--from Aristotle to Kenneth Burke. Major theories of communication and persuasion developed in Europe and America. Prerequisite: Junior or senior classification. Examination of mass media impact on politics and political behavior, and governmental impact on the mass media.

Theoretical approaches to human communication, including selected theories of language behavior, interpersonal and small group interaction, and persuasion. Prerequisite: Junior or senior classification, or approval of instructor.

[Download] Strategic Communication: Origins Concepts and Current Debates (Praeger Security

Law and policy that create the context and consequences for communication via mass media, social media, organizational, group and interpersonal communication, free speech, free press, libel, privacy, copyright, cybersecurity, constitutional principles, international law and human rights, fairness, equity and diversity in communication.

Survey of methods used in communication research including quantitative, interpretive and rhetorical methods; formulating research questions, determining the appropriate method, planning and designing the research, data collection, and data analysis and interpretation.

Speech interaction in person-to-person settings; concepts of perception, attraction, self-disclosure, listening, and conflict management through communication; speech interaction patterns and stages in the development of interpersonal communication. Speech communication behavior and networks within organizations; recent research on speech communication systems, communication climate, and communication barriers in organizational settings.

Strategic communication practice; application of skills including communication research, media writing and advanced media writing, visual media and public speaking; service-learning as not-for-fee consultant to a community organization. Examination of strategic use of communication tactics; analysis of new and digital media in organizational and public communication; skill development in strategic use of communication tactics including writing for new media, researching, planning, integrating and evaluation effectiveness of traditional and new media tactics in strategic public communication.

Application of strategic communication tools to create and influence policy, to improve profit and non-profit strategic communication planning. Communication perspective of leadership, of conflict, of management of conflict in interpersonal, group and societal contexts; models of leadership as communication phenomenon; use of symbols by leaders to foster collaboration, systemic constructionist approach.

Theory of effective persuasive communication in interpersonal, small group, and public settings; audience analysis, ethics of persuasion, motivational factors, psychological and rhetorical principles, source credibility, and theories of attitude change. Survey of significant American oratory; critical analysis of important speeches in their historical, political, social, and philosophical contexts. Nontechnical survey of how modern technologies influence human communication including an introduction to communication technologies; the influence of technology on interpersonal communication, group decision-making and public communication; an analysis of argumentation and persuasion in technological issues.

Communication variables in intercultural contexts including culture and meaning, nonverbal styles across cultures, patterns of symbolic transfer, culture shock and communication, values in intercultural dialogue.

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Prerequisites: Junior or senior classification or approval of instructor. Survey of theories and concepts of popular culture; dynamic relationships between pop culture and television, film, sports, politics and leisure.

Effective Strategy Communication

Prerequisite: Junior or senior classification or approval of instructor. Study of field of rhetoric of health and medicine with specific attention to the study of gender, including issues in reproduction, expertise and illness; range of methods and methodological approaches within the field.

COMM - Communication (COMM) < Texas A&M University, College Station, TX

Survey of the business organization, economic structures and processes, and regulations of the media industry. Prerequisites: Junior or Senior classification or approval of instructor. Survey of different theories of mediated communication processes and effects; functions of theories in social scientific research on media and mediated processes. Interrelationships between money and power and communication; the influence of media and communication on power and money; communication law and policy; the political economy of local, national, and global communication networks.

Origins and development of the mass media; their influence on social, political, and cultural change; history of mass communication from historical, sociological, and cultural perspectives. Mass media, international, and cross-cultural audiences; theoretical, pragmatic, political and ethical issues; including cultural differences, comparative media systems, development communication, patterns of world news flow, political propaganda, impact of international advertising and other issues.

Examination of how media e. Don't have an account? Your Web browser is not enabled for JavaScript. Some features of WorldCat will not be available.

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